Pedal Bikeshare is a fictional company, which provides bikes for rental via a mobile application to users. This was a project completed as part of my first year at university, again for the 'Graphic and Web Design Studio' module.

It involved the creation of a visual identity and advertisement poster, suitable for the scenario. Below are some digitised designs, followed by the final design, and mock-ups (provided by UWE) for the poster and a pattern from the logomark for the physical bikes.